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Rec Room
Identity, messaging, and art direction for a new to market women's apparel brand.
Inspired by the founders’ vision of single piece garments, our logo solution is based around folding and manipulating a single “panel,” as if it were made of fabric. This focus on flexibility continues throughout the messaging and art direction.
Bisque
Pantone: 7520U
HEX: #FDE1D3
RGB: 253, 225, 211
CMYK: 0, 13, 13, 0
Saturated Blue
Pantone: Blue 072U
HEX: #3626A7
RGB: 54, 38, 167
CMYK: 91, 94, 0, 0
Poppy
Pantone: Warm Red U
HEX: #FF331F
RGB: 225, 51, 31
CMYK: 0, 92, 94, 0
Mid Blue
Pantone: 2726U
HEX: #657ED4
RGB: 101, 126, 212
CMYK: 64, 50, 0, 0
Saturated Blue
Pantone: Blue 072U
HEX: #3626A7
RGB: 54, 38, 167
CMYK: 91, 94, 0, 0
Messaging & Art Direction
