Rec Room

Identity, messaging, and art direction for a new to market women's apparel brand.

Inspired by the founders’ vision of single piece garments, our logo solution is based around folding and manipulating a single “panel,” as if it were made of fabric. This focus on flexibility continues throughout the messaging and art direction. 

Bisque

Pantone: 7520U

HEX: #FDE1D3

RGB: 253, 225, 211

CMYK: 0, 13, 13, 0

Saturated Blue

Pantone: Blue 072U

HEX: #3626A7

RGB: 54, 38, 167

CMYK: 91, 94, 0, 0

Poppy

Pantone: Warm Red U

HEX: #FF331F

RGB: 225, 51, 31

CMYK: 0, 92, 94, 0

Mid Blue

Pantone: 2726U

HEX: #657ED4

RGB: 101, 126, 212

CMYK: 64, 50, 0, 0

Saturated Blue

Pantone: Blue 072U

HEX: #3626A7

RGB: 54, 38, 167

CMYK: 91, 94, 0, 0

Messaging & Art Direction