Prior Ventures

Identity and marketing assets for a private cryptocurrency hedgefund.

Our identity solution centered around the concept of cryptography. The individual building blocks of the logo are, at first glance, simply shapes— yet they come together through a cipher to create an extended meaning. 

Inky Blue

Pantone: 2965 C

HEX: #002B38

RGB: 0, 43, 57

CMYK: 96, 70, 54, 57

Light Grey

Pantone: Cool Grey 1C

HEX: #F1f1f1

RGB: 242, 242, 242

CMYK: 0, 0, 0, 5

Mid Green

Pantone: 3405c

HEX: #00A96C

RGB: 0, 169, 108

CMYK: 81, 5, 78, 0

Black

Pantone: Neutral

Black C 

HEX: #000000

RGB: 255, 255, 255

CMYK: 0, 0, 0, 100

White

Pantone: White

HEX: #FFFFFF

RGB: 0, 0, 0

CMYK: 0, 0, 0, 0

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