Prior Ventures
Identity and marketing assets for a private cryptocurrency hedgefund.
Our identity solution centered around the concept of cryptography. The individual building blocks of the logo are, at first glance, simply shapes— yet they come together through a cipher to create an extended meaning.
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Inky Blue
Pantone: 2965 C
HEX: #002B38
RGB: 0, 43, 57
CMYK: 96, 70, 54, 57
Light Grey
Pantone: Cool Grey 1C
HEX: #F1f1f1
RGB: 242, 242, 242
CMYK: 0, 0, 0, 5
Mid Green
Pantone: 3405c
HEX: #00A96C
RGB: 0, 169, 108
CMYK: 81, 5, 78, 0
Black
Pantone: Neutral
Black C
HEX: #000000
RGB: 255, 255, 255
CMYK: 0, 0, 0, 100
White
Pantone: White
HEX: #FFFFFF
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
