Copyright 2019 Bobby Redd LLC

BrandBox by Macerich

Strategy and roll-out of a new service-based retail concept that aims to bring emerging brands together under one roof.

We worked with Macerich and their partners to create the strategy and design workflow behind BrandBox, developing store formats and design themes.
We then worked as a partner for the BrandBox pilot at Tysons Corner, designing and opening stores for four brands simultaneously.

Winky Lux

DKNY

Naadam

Nectar

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