BrandBox by Macerich

Strategy and roll-out of a new service-based retail concept that aims to bring emerging brands together under one roof.

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We worked with Macerich and their partners to create the strategy and design workflow behind BrandBox, developing store formats and design themes.
We then worked as a partner for the BrandBox pilot at Tysons Corner, designing and opening stores for four brands simultaneously.

Winky Lux

DKNY

Naadam

Nectar

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