Stutterheim.gif

Stutterheim

We were engaged by Stutterheim, a Swedish rain coat brand to design and build their first ever US retail store at 232 Mulberry Street in Soho, NYC.

 
 

the goal

To launch Stutterheim's US footprint with a retail store designed to embody their brand sensibilities and aesthetic.

 
 
 
 

The design was influenced and inspired by Stutterheim's iconic tagline,

"Swedish melancholy at it's driest."

 
 
 

The retail opening was covered and praised in The New York TimesHypeBeastHigh Snobiety and more.