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U by Kotex

We worked with Ghost Robot and Organic to launch the first ever Pop-Up Period Shop for U by Kotex.


the goal


To design and build a 4–day U by Kotex pop-up experience on 5th avenue in New York City that accommodates and celebrates women on their periods.


The Period Shop was inspired by a Tumblr post from a young woman, Sarah M., who U by Kotex partnered with to make her vision a reality.


The pop-up was visited by tens of thousands of people and garnered acclaim in AdWeekThe New York TimesAdAgeTimeout, and more.