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Interview x Lexus

We partnered with Interview Magazine and Lexus on a three day New York Fashion Week event to celebrate the launch of Interview's September 2017 Issue.

 
 

The Goal

 

To design and produce a three day event for Interview Magazine and Lexus that included an editorial photoshoot, two public activation days, and a New York Fashion Week party.

 
 
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Editorial Shoot

 

 An Interview editorial shoot by legendary photographer Fabien Baron featuring the Lexus LC500. We staged the shoot in a custom set designed by Stefan Beckman Studio and Nitemind.

 
 
 

Set in Motion: Public Activation

 

We opened the editorial experience up to the public for two days, giving passersby the opportunity to step into an authentic fashion photoshoot. 

 
 

First, our street team snapped polaroids of passersby.

 

Next, guests were treated to hair, makeup, and nails by Stylisted and Chillhouse in our pop-up salon.

 

Once camera-ready, guests stepped on set for their own personal photoshoot. 

 

Finally, guests selected their favorites shots and received digital sharables andprint takeaways.

 
 

NYFW Party

 

Finally, we hosted a NYFW party in the space to celebrate Interview's September issue and the successful collaboration with Lexus. 

 
 
 

Check out our full page ad with The Bosco in the September 2017 Issue of Interview Magazine!

 
 
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