We were engaged by Allbirds to design and build their first NYC store at 68 Prince Street in Soho, NYC.


The Goal


To design and build an immersive retail concept that brings the Allbirds experience to life by invoking the comfort, playfulness, and efficiency of the Brand. 


We conceptualized and designed a shoe bar where customers are served their orders quickly and efficiently by an Allbird's bartender.


We also designed a human sized hamster wheel so customers could take their try-on experience to a new level.


The store was featured by Cool Hunting, Design Milk, CNBC, The Observer, Business Insider and local NBC News 4. 


This concept store is going to change the shoe buying experience.
— The Observer