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Adidas x Popsugar

We designed and built a custom obstacle course in Santa Monica for the launch of the new Adidas UltraBOOST X color.

 

the goal

 

To design and build an obstacle course and product display for Adidas and Popsugar to celebrate the launch of the new Adidas UltraBOOST X color.

 
 
 
 

We used reflective surfaces, gradients, and clean, geometric shapes in our custom design to convey the performance and adaptability of the UltraBOOST X.    

 
 
 

Obstacle 1: TRAIL RUN

 
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Obstacle 2: DISTORTED BALANCE BEAM

 
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Obstacle 3: THE TUNNEL

 
 

OBSTACLE 4: PANEL DODGER

 
 

OBSTACLE 5: THE FINAL LEAP

 
 

The 6 hour event, visited by fitness influencers and Adidas fans alike, generated a flurry of social media content including 60,000 viewers on Facebook Live.